Thursday, February 13, 2014
#1: What are the stated goals of your social marketing campaign?
- Balanced income distribution through taxation
- Better working conditions and wages
- Bank reform
- Forgiveness of student debt
- Alleviation of foreclosure situation
- Campaign finance reform
What behaviors is/are your social marketing campaign focused on changing?
- Protests
- Strikes
- Sit-Ins
- Boycotts
#2: The 8 P’s of Occupy Wall Street
1. Product
- Work towards an even distribution of wealth
2. Price
- Time and Energy; varies on commitment level
3. Place
- 952 cities over 82 countries; over 600 U.S. communities
4. Promotion
- Adbusters, Internet, Hashtags
5. Publics
- Policy makers, large banks & corporations; the 99%
6. Partnership
- AdBusters; Ben & Jerrys?
7. Policy
- Writing letters to politicians
8. Purse
- Donations of time, effort, money and supplies from volunteers
#3: How successful was Occupy Wall Street in meeting its goals and changing behavior?
- Began with a single hashtag
- Protest that circled the world
- A few single blog posts
- Populations
- Facebook, Youtube, Twitter
#5: Which media platforms were most and least effective in helping Occupy achieve its goals?
Most Effective:
Facebook → 644,675 “Likes”
Youtube → 222,467 Views
Least Effective:
Twitter → 194,000 Followers
#6: What specific recommendations does your team have for for Occupy Wall Street?
Problems
- Disorganized
- Not enough outreach to the 99% community
- Violence as a tactic
Moving Forward...
- Determine a target audience
- Take views & concerns into consideration
Suggestions
- Surveys; questionnaires
- Educate
Tuesday, January 28, 2014
OCCUPY
Topic: Occupy
Name: OCCU-PCOMM
https://www.adbusters.org/campaigns/occupywallstreet
Group Members:
Tara DeMuro: tdemuro@uvm.edu
Diana Panish: dpanish@uvm.edu
Nicole Duffy-Protentis: nduffypr@uvm.edu
Aviva Loeb: aploeb@uvm.edu
Chelsea Wiggins: cwiggins@uvm.edu
Brianna Farmiloe: bfarmilo@uvm.edu
Dana Kamencik: dana.kamencik@uvm.edu
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