1. Product
- Work towards an even distribution of wealth
2. Price
- Time and Energy; varies on commitment level
3. Place
- 952 cities over 82 countries; over 600 U.S. communities
4. Promotion
- Adbusters, Internet, Hashtags
5. Publics
- Policy makers, large banks & corporations; the 99%
6. Partnership
- AdBusters; Ben & Jerrys?
7. Policy
- Writing letters to politicians
8. Purse
- Donations of time, effort, money and supplies from volunteers
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